Abstract:
Over the last decades, the consumer’s ecological behaviour has been the topic of intense debates, academic activities and researches. The scope of our article is to briefly highlight the importance of concrete actions aimed at informing and getting awareness of the environmental aspect in the consumption of natural resources, and also analyze the results of a research regarding the adult population perception of the methods developing ecological behaviour in consuming natural resources. A set of three hypotheses has been tested during the research using primary information obtained through a questionnairebased survey. The information has been processed using SPSS software. The results of our research outline the facts that the population of Bucharest is selective when choosing the information channels, that there is a low correlation between the civic expression and the individual behaviour due to an early development of the non-government organizations, the reduced civic involvement and the adverse accommodation of messages to target groups. Those who are interested in informing and developing the consumers’ ecological behaviour would rather need the support of fellow citizens than of the institutions authorized to promote such a message.
