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Hochschule Neu-Ulm
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Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm
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Results 11-20 of 37.
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Year of Publication
Title
Author(s)
2014
Brand Differentiation in German Online Job Boards
Palinkas, Tami
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
2014
Critical Success Factors for Online-Shops of Drugstores
Svechla, Sabrina
;
Fischer, Jessica
;
Ferdinand, Hans-Michael
2018
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Archetypen
Pätzmann, Jens U.
2018
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Digital Content, Content Marketing
Pätzmann, Jens
2015
Besser einkaufen durch Social Media? Der Einfluss von Social Plugins auf die Qualität von Produktempfehlungen in E-Commerce-Systemen
Wiedenmann, Katja
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2018
Der Wandel des archetypischen Heldenbildes im modernen Marketing: Eine explorative Untersuchung des Heldenmotivs in Werbekampagnen
Lorenz, Ann-Kathrin
;
Bilger, Rebecca
;
Ferdinand, Hans-Michael
;
Pätzmann, Jens U.
2014
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Schwerpunkt Internal Branding
Pätzmann, Jens U.
2018
Brand loyalty towards quality and tabloid newspapers: A qualitative study exploring the drivers of customer retention
Gebhardt, Carina
;
Kramer, Irene
;
Pätzmann, Jens U.
2015
Place Branding in Baden-Württemberg: Wie ein Bundesland High Potentials durch Standortmarketing erreichen kann
Biermann, Nina
;
Mahle, Irene
;
Pätzmann, Jens U.
2014
Effectiveness and Efficiency of Shared Value Activities: The Development of a Model to Evaluate Shared Value Management Activities
Kaufeldt, Katharina
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
Author
16
Ferdinand, Hans-Michael
16
Pätzmann, Jens U.
13
Botzenhardt, Florian
5
Kramer, Irene
4
Mahle, Irene
3
Bilger, Rebecca
2
Teichmann, Julia
1
Biermann, Nina
1
Brandolini, Nick
1
Bíró, Szilvia
.
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