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Hochschule Neu-Ulm
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Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm
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Results 21-30 of 37.
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Year of Publication
Title
Author(s)
2012
How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2018
How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling
Laub, Fabian
;
Ferdinand, Hans-Michael
;
Kramer, Irene
;
Pätzmann, Jens U.
2018
Google Zukunftswerkstatt für KMU
Simon, Larissa
;
Bilger, Rebecca
;
Ferdinand, Hans-Michael
2014
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Schwerpunkt Digital Marketing
Pätzmann, Jens U.
2018
Candidate Experience: Eine empirische Analyse der Recruiting-Prozesse am Beispiel der Generation Y
Nied, Jennifer
;
Bilger, Rebecca
;
Ferdinand, Hans-Michael
2016
Eine neue Realität im Kundenservice: Ist es aus Marketing-Sicht sinnvoll, Kundenservices auf Augmented Reality-Technologie aufzubauen?
Hartwig, Jessica
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Internal Branding vs. Knowledge Sharing: An Evaluation of the Influence of Wikis as a Tool for Corporate Knowledge Management in contemporary Social Software on Internal Branding Strategy and Measures
Falkenstein, Natalie
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna
;
Teichmann, Julia
;
Pätzmann, Jens U.
2018
Archetypische Motive in erfolgreichen Werbespots: Eine hypothesenbasierte Forschungsperspektive auf das Konstrukt Markenpersönlichkeit
Engelhardt, Sarah
;
Ferdinand, Hans-Michael
;
Kramer, Irene
;
Pätzmann, Jens U.
Author
16
Ferdinand, Hans-Michael
16
Pätzmann, Jens U.
13
Botzenhardt, Florian
5
Kramer, Irene
4
Mahle, Irene
3
Bilger, Rebecca
2
Teichmann, Julia
1
Biermann, Nina
1
Brandolini, Nick
1
Bíró, Szilvia
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