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Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm
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Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm
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2015
Place Branding in Baden-Württemberg: Wie ein Bundesland High Potentials durch Standortmarketing erreichen kann
In: 2015, issue: 4/2015, p. 10-19
Biermann, Nina
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Mahle, Irene
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Pätzmann, Jens U.
2015
How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management
In: 2015, issue: 4/2015, p. 48-57
Nusser, Stefanie
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Mahle, Irene
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Pätzmann, Jens U.
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Biermann, Nina
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Nusser, Stefanie
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2015