Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/178782 
Erscheinungsjahr: 
2014
Quellenangabe: 
[Journal:] The International Journal of Management Science and Information Technology (IJMSIT) [ISSN:] 1923-0273 [Issue:] 14 [Publisher:] NAISIT Publishers [Place:] Toronto [Year:] 2014 [Pages:] 12-26
Verlag: 
NAISIT Publishers, Toronto
Zusammenfassung: 
There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study intends to make a contribution to the understanding of this phenomenon. In order to do this, the research separates the eWOM arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the inclusion of experience and search goods in the analysis enriches the implications provided. In short, the main proposal of this study is to analyze the influence of eWOM and Internet referrals across different product types, including gender as a moderator variable.
Schlagwörter: 
eWOM
SNS
buying behavior
Internet
Dokumentart: 
Article

Datei(en):
Datei
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