Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/180388 
Erscheinungsjahr: 
2018
Schriftenreihe/Nr.: 
ZEW Discussion Papers No. 17-033
Versionsangabe: 
First Version: May 2017 – This Version: February 2018
Verlag: 
Zentrum für Europäische Wirtschaftsforschung (ZEW), Mannheim
Zusammenfassung: 
We investigate how competition in product niches affects the timing of product release for experience goods using data on motion pictures in the United States. Additionally, we attempt to estimate the ultimate gain of this timing. We identify product niches that movies occupy along three different product dimensions: common actor, director, and genre. We estimate the drivers for a motion picture´s weekly sales based on the variation in the level of competition in these particular niches over the movie’s run in cinema. We start by showing that release dates of motion pictures are more likely to be rescheduled when there is more competition during the initially proposed release week. Next, we find that competition from movies by the same director or within the same movie genre decreases motion picture’s box office revenue most. Finally, we compare a movie’s actual sales to estimated sales at the originally planned release date. Rescheduled movies generate about $5.4 million more revenue as they would have at their originally proposed release date.
Schlagwörter: 
Non-price competition
Niche competition
Strategic timing of entry
Movie market
JEL: 
D22
L21
L82
M31
Dokumentart: 
Working Paper

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