Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/182875 
Authors: 
Year of Publication: 
2011
Series/Report no.: 
Forschungsergebnisse der Wirtschaftsuniversität Wien No. 43
Publisher: 
Peter Lang International Academic Publishers, Berlin
Abstract: 
The price-setting newsvendor model is used to address the single period joint pricing and inventory control problem. The objective is to set the optimal price and replenishment quantity of a single product in order to maximize the expected profit. Products with a short selling season and relatively long replenishment lead times such as fashion goods are the most relevant application areas of the model. The focus of the work is the generalization of the model with respect to the modeling of uncertainty in demand. The author presents an analytical and empirical study which compares different demand models with a more flexible model based on price and inventory optimization. She concludes that using a general model can increase the profits significantly.
Persistent Identifier of the first edition: 
ISBN: 
978-3-631-75394-1
Creative Commons License: 
cc-by Logo
Document Type: 
Book
Document Version: 
Digitized Version

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