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IU Internationale Hochschule
IU Discussion Papers – Marketing & Kommunikation, IU Internationale Hochschule
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Results 11-16 of 16.
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Year of Publication
Title
Author(s)
2021
Relevanz und Potential von TikTok für die Social-Media-Marketing-Strategie von Unternehmen
Zweigle, Tanja
;
Hellinghausen, Paul
2019
Campusübergreifende Lehrforschung in verschiedenen Modulen im Studiengang Marketing-Management zum Thema Nachhaltigkeit
Hattula, Cansu
;
Hilgers-Sekowsky, Julia
;
Kalteis, Marion
;
Kolibius, Mischa
;
Schuster, Gabriele
;
Wießner, Sabine
2021
Die Wirkung von Influencer Marketing auf das Kaufverhalten
Langner, Anne-Kristin
;
Meyer, Leonie
;
Hansen, Nele
2024
Sustainable consumption and hedonic event experiences: A conceptual framework and future research agenda
Moura, Francisco Tigre
;
Hattula, Cansu
2024
WOM, eWOM and WOMachine: The evolution of consumer recommendations through a systematic review of 194 studies
Jansen, Thomas
;
Moura, Francisco Tigre
2024
Conceptualizing value: Media definition, dimensions and metric recommendations
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Meitz, Tino Georg Konrad
;
Adam, Elisa Dorothee
Author
3
Schuster, Gabriele
3
Zweigle, Tanja
2
Fox, Caterina
2
Hattula, Cansu
2
Hilgers-Sekowsky, Julia
2
Kalteis, Marion
2
Lucas, Christian
2
Moura, Francisco Tigre
2
Wießner, Sabine
2
Zeisberg, Matthias
.
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