Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/198500 
Erscheinungsjahr: 
2017
Quellenangabe: 
[Journal:] CES Working Papers [ISSN:] 2067-7693 [Volume:] 9 [Issue:] 2 [Publisher:] Alexandru Ioan Cuza University of Iasi, Centre for European Studies [Place:] Iasi [Year:] 2017 [Pages:] 97-111
Verlag: 
Alexandru Ioan Cuza University of Iasi, Centre for European Studies, Iasi
Zusammenfassung: 
The study aims to identify the metaphors associated with the EU in the economic press published in Romanian and Russian languages in the Republic of Moldova after signing the Association Agreement (AAs). It set out to answer the following research questions: How Moldovan economic newspapers frame the EaP issues through metaphors? Are these metaphors meant to increase the EU appeal to readers of economic newspapers? For this purpose, we conducted a quantitative and qualitative content analysis of a corpus of Moldavian economic newspapers in order to identify the EU-based metaphors.
Schlagwörter: 
content analysis
metaphor
economic press
European Union
Republic of Moldova
JEL: 
M31
Y8
Creative-Commons-Lizenz: 
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Dokumentart: 
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