Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/205794 
Autor:innen: 
Erscheinungsjahr: 
2019
Quellenangabe: 
[Journal:] European Research on Management and Business Economics (ERMBE) [ISSN:] 2444-8834 [Volume:] 25 [Issue:] 2 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2019 [Pages:] 93-98
Verlag: 
Elsevier, Amsterdam
Zusammenfassung: 
Humans communicate their activities and performance in several ways (word of mouth, signs, written language, webpage, social networks, etc.). Currently, businesses use different mechanisms to communicate their Corporate Social Responsibility (CSR) activities to foster their reputation, consumer loyalty and social recognition. Meanwhile, sceptic firms use CSR communication as a mere whitewashing strategy. Using a triangulation methodology for Spanish quoted firms (IBEX-35), this paper aims to identify the main CSR communication channels. Our study concludes that CSR communication will undergo constant change due to the evolution of communication mechanisms.
Schlagwörter: 
Communication
Corporate Social Responsibility (CSR)
Spanish quoted firms
Triangulation methodology
JEL: 
D83
M14
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