Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/207248 
Year of Publication: 
2019
Series/Report no.: 
CESifo Working Paper No. 7857
Publisher: 
Center for Economic Studies and ifo Institute (CESifo), Munich
Abstract: 
Literature in economics and psychology on moral behaviour explores the contexts in which people act in ways that are consistent or inconsistent with their past actions. Such inconsistencies appear to violate economists' assumption of rational consumer behaviour. In this note we show that a simple model of rational (utility-maximising) consumer behaviour, in both static and dynamic forms, can explain both consistent and inconsistent behaviour.
Subjects: 
behavioural consistency
moral self-regulation
moral licensing
consumer behavior
sustainable consumption
JEL: 
D11
H41
M31
Q56
Q58
Document Type: 
Working Paper
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