Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/215621 
Erscheinungsjahr: 
2020
Quellenangabe: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [ISSN:] 2529-1947 [Volume:] 6 [Issue:] 1 [Publisher:] International Hellenic University [Place:] Thessaloniki [Year:] 2020 [Pages:] 17-20
Verlag: 
International Hellenic University, Thessaloniki
Zusammenfassung: 
The current study aims to examine the impact of teachers’ job satisfaction and self-efficacy in improving service quality. The results, using clustering, indicated three groups of respondents according to their behavior, as teachers emphasizing on different aspects of marketing: external, interactive and internal marketing. Moreover, factor analysis, revealed that their satisfaction was affected by “Workplace Relationships with the Director and Colleagues”, "Educational Management", "Social Recognition and Professional Development", "Relationships with Parents and Students", "Infrastructure" and "Working Conditions and Nature of Work", while "Class and Students’ Relationships Management" and "Students’ Engagement and Educational Strategies" were influencing parameters of teachers’ self–efficacy.
Schlagwörter: 
service quality in schools
service marketing triangle
teachers’ job satisfaction
teachers’ self-efficacy
JEL: 
A20
P36
I2
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Dokumentart: 
Article
Dokumentversion: 
Published Version
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