Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/217830 
Year of Publication: 
1983
Citation: 
[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 14 [Issue:] 2 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1983 [Pages:] 75-79
Publisher: 
African Online Scientific Information Systems (AOSIS), Cape Town
Abstract: 
Important aspects of marketing in the Eighties are identified and analysed. Economic factors, consumerism and consumer movements as well as legislation, demographic changes, technological developments, international events, and international competition and the influence of all these factors upon marketing strategy is discussed. Finally, changes in important components of a future marketing strategy are presented.
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article

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