Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/217842 
Authors: 
Year of Publication: 
1983
Citation: 
[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 14 [Issue:] 4 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1983 [Pages:] 161-165
Publisher: 
African Online Scientific Information Systems (AOSIS), Cape Town
Abstract: 
The central theme of this article is that the traditional orientation to retailing strategy seems inadequate to cope with changing environmental realities of especially the past decade. The traditional concept of retailing strategy is analysed, and the general marketing strategy nature thereof is indicated. The difference between enterprise and marketing strategy is highlighted, and the nature and importance of a broadened enterprise strategy emphasis are stressed. The latter approach incorporates three hierarchial levels of strategy orientation, which lead to appropriate decisions regarding the character, scope and mission of a retail enterprise's activities.
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Creative Commons License: 
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Document Type: 
Article

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