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Erscheinungsjahr: 
1986
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[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 17 [Issue:] 2 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1986 [Pages:] 79-86
Verlag: 
African Online Scientific Information Systems (AOSIS), Cape Town
Zusammenfassung: 
Professional services are undergoing a process of self-examination in respect of deregulation of certain areas of conduct. This has been the response to competitive pressures on the professional services, and to developments in other countries. As a result, the marketing area has been put to the fore in the various professions. The authors seek to provide a conceptual framework within which the practitioner in professional service can consider the trend towards a marketing orientation, and propose some profitable directions for action and further research.
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