Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/217941 
Year of Publication: 
1986
Citation: 
[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 17 [Issue:] 4 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1986 [Pages:] 182-190
Publisher: 
African Online Scientific Information Systems (AOSIS), Cape Town
Abstract: 
This article focuses on the liquor and tobacco industries. These two industries were chosen because they have been catapulted into the foreground of the societal marketing polemic as a result of the widespread agreement that the consumption of their products can cause serious damage to personal and social welfare. The legal and social context In which tobacco and liquor products are marketed internationally and in South Africa are discussed. Some general conclusions are drawn from this review which will have implications not only for the two industries involved, but society as a whole.
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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