Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/217947 
Autor:innen: 
Erscheinungsjahr: 
1986
Quellenangabe: 
[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 17 [Issue:] 4 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1986 [Pages:] 220-224
Verlag: 
African Online Scientific Information Systems (AOSIS), Cape Town
Zusammenfassung: 
In this paper the author examines consumer satisfaction with major household appliances and its determining factors. Hypotheses relating to pre-purchase information search and product satisfaction as well as previous satisfactory store experiences and subsequent repurchase behaviour are proposed and empirically tested using data from 55 consumers who patronized a large eastern Cape hypermarket. Results imply that product satisfaction is more related to market place variables than actual search behaviour. Repeat shopping intentions are associated with previous shopping experiences at the particular store which also contributes to product satisfaction. Marketing implications and future research directions are briefly discussed.
Persistent Identifier der Erstveröffentlichung: 
Creative-Commons-Lizenz: 
cc-by Logo
Dokumentart: 
Article

Datei(en):
Datei
Größe





Publikationen in EconStor sind urheberrechtlich geschützt.