Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/218216 
Year of Publication: 
1999
Citation: 
[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 30 [Issue:] 4 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1999 [Pages:] 141-146
Publisher: 
African Online Scientific Information Systems (AOSIS), Cape Town
Abstract: 
Studies that aim to identify shopper types typically attempt to identify a limited set of differentiated shopper types to which retailers can target differentiated marketing efforts. The identification of shopper segments patronising large shopping centres. have been surprisingly underresearched. This study investigated the perceived benefits of shopping at a large super regional shopping centre and three distinct benefit dimensions emerged.
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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