Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/218356 
Year of Publication: 
2006
Citation: 
[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 37 [Issue:] 2 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 2006 [Pages:] 33-43
Publisher: 
African Online Scientific Information Systems (AOSIS), Cape Town
Abstract: 
In this study consumer satisfaction with the in-store shopping experience is used to predict two measures of retailer loyalty. The first measure is an attitudinal measure of loyalty. The second measure is actual buying behaviour – actual sales recorded in monetary terms and in terms of units bought. The results suggest that a satisfactory in-store shopping experience enhances cumulative or ‘overall' consumer satisfaction, which in turn enhances both attitudinal loyalty and behavioural loyalty (actual sales).
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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