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Autor:innen: 
Erscheinungsjahr: 
2015
Schriftenreihe/Nr.: 
Institute of Economic Research Working Papers No. 32/2015
Verlag: 
Institute of Economic Research (IER), Toruń
Zusammenfassung: 
In this paper was shown how is possible to build relationship with customers by using mobile devices. There was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with customers. It was also shown marketing opportunities, that result from the use mobile devices by growing group of customers. This paper is based on practical and theoretical knowledge and experience form Poland and another countries.
Schlagwörter: 
customer
customer relationship management
mobile devices
apps
Smartphone
JEL: 
M31
Creative-Commons-Lizenz: 
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Dokumentart: 
Working Paper

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