Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/230402 
Year of Publication: 
2021
Citation: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [ISSN:] 2529-1947 [Volume:] 7 [Issue:] 1 [Publisher:] International Hellenic University [Place:] Thessaloniki [Year:] 2021 [Pages:] 23-32
Publisher: 
International Hellenic University, Thessaloniki
Abstract: 
Purpose: The COVID-19 (SARS-CoV-2) global pandemic forced hospitality and tourism service providers to respond by pivoting business models in line with governmental restrictions to curb the spread of the virus. This paper explores the online responsiveness of tourism-affiliated culinary service providers to a major external disruption. Methods: This study uses ecosystem resilience and Internet marketing theories to analyze 139 web homepages of culinary tourism service providers promoted by the official tourism website of Jamaica, to measure of Jamaica to measure online responsiveness to the COVID-19 pandemic. Results: Findings show that web page responses vary between the official tourism web page and the restaurants promoted on its site. Responses also vary across restaurant affiliation clusters and across location clusters. Further, resilient web page responses are more commonly associated with hotel restaurants and eponymous restaurants. Implications: Culinary service providers promoted by the official tourism marketing arm of a destination should consistently practice resilient online marketing response to external shocks. This study provides a novel analysis of online responsiveness to COVID-19 and contributes a summary framework for resilient response by culinary ecosystem providers preparing for post-pandemic travel.
Subjects: 
culinary tourism
COVID-19
ecosystems
external shock
Jamaica
resilient
JEL: 
H12
L66
R41
Persistent Identifier of the first edition: 
URL of the first edition: 
Creative Commons License: 
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Document Type: 
Article
Document Version: 
Published Version
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