Abstract:
From 2002 to today, world sugar production has steadily increased due to higher food consumption and biofuel production. Furthermore, in the European Union, the CAP 2014-2020 new reform abolished the system of production and sugar exportation quotas by 1 October 2017. Therefore, since that date, the international sugar exchange has significantly increased in light of these new structural and political-economic conditions. Thus, companies offering a new bulk-packaging technology for international shipping could increase their market success. At the same time, the possibility for the same buyers (from sugar producers to logistic agencies) to use a safer and more sustainable packaging system has become important for economic and environmental cost reduction. The present study aims at presenting the experience of a small Italian enterprise that became a European leader in this sector due to its patents concerning a new, more efficient and sustainable product for bulk sugar transport in containers. This technological innovation represents not only a noteworthy sustainable business strategy for becoming more competitive in the market, but also a system for ensuring more effective sugar transport, mainly for the reduction in management costs (up to 65%) for buyers.