Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/245238 
Year of Publication: 
2019
Citation: 
[Journal:] Cogent Economics & Finance [ISSN:] 2332-2039 [Volume:] 7 [Issue:] 1 [Publisher:] Taylor & Francis [Place:] Abingdon [Year:] 2019 [Pages:] 1-17
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
In this study, an attempt has been made to find out why investors still prefer broker-sold fund over direct-sold fund despite the superior performance of the latter. We find the sensitivity of funds flow in selected direct-sold funds and broker-sold funds in India. We do not find any evidence that direct-sold funds underperform the broker-sold funds. Despite the superior performance of direct-sold funds, Indian investors go for broker-sold funds because of ignorance and also for the additional services provided by the brokers. We find that fund houses in India offer both direct and broker-sold funds to target different segments of investors.
Subjects: 
mutual funds
fund flows
fund performance
total net assets
JEL: 
G2
G11
G24
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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