Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/247054 
Year of Publication: 
2018
Series/Report no.: 
EHES Working Papers in Economic History No. 124
Publisher: 
European Historical Economics Society (EHES), s.l.
Abstract: 
When studying the emergence of new global markets it is essential to consider how countries and companies compete to obtain advantageous positions. Our objective is to study how France obtained an initial leadership position in the new global wine market which it subsequently consolidated. We will also analyse the main determinants of its exporting success. In order to do this we have quantified its exports and examined its evolution and its principal export markets. We have also used a gravity model for both ordinary wine and high quality wine in order to establish the key variables that explain this evolution. The article highlights the great efforts made by the exporters to improve the quality of their products and increase their sales using modern marketing techniques. Our econometric results also show some significant differences between the determinants of exports for the two types of wine. However, the exports of both products suffered the strong impact of a series of major events, such as The First World War, the Russian Revolution, the Prohibition in the United States and the Great Depression. The case of wine shows that the collapse of the first globalisation was not the same for all types of product.
Subjects: 
Globalisation waves
Wine trade
French wine exports
JEL: 
F14
N53
N54
N70
Q17
Document Type: 
Working Paper

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