Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/248079 
Year of Publication: 
2020
Citation: 
[Journal:] Verslas: Teorija ir praktika / Business: Theory and Practice [ISSN:] 1822-4202 [Volume:] 21 [Issue:] 2 [Publisher:] Vilnius Gediminas Technical University [Place:] Vilnius [Year:] 2020 [Pages:] 813-819
Publisher: 
Vilnius Gediminas Technical University, Vilnius
Abstract: 
Service modularization is gaining increasing attention from scholars and practitioners. However, it must be noted that the essence of service modularization is still not well understood, and its purposefulness of practical application has not yet been well explored. This conceptual paper presents the results of ongoing research addressing service modularization planning issues. The study examines the relationships between the premises and the outcomes of service modularisation. Based on the obtained results, the authors provide the purpose statement for service modularisation. Further, the work outlines the activities that are critical to planning as a management function, analyses their content in the context of service modularization, and identifies the problems that require management decisions. The paper employs comparative analysis, systemic analysis, abstraction, synthesis, abductive reasoning for achieving the research results.
Subjects: 
service modularization
service planning
planning decisions
service quality
service customization
service standardization
JEL: 
M11
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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