Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/250220 
Erscheinungsjahr: 
2019
Quellenangabe: 
[Journal:] Istanbul Business Research (IBR) [ISSN:] 2630-5488 [Volume:] 48 [Issue:] 1 [Publisher:] Istanbul University Press [Place:] Istanbul [Year:] 2019 [Pages:] 1-35
Verlag: 
Istanbul University Press, Istanbul
Zusammenfassung: 
The main aim of this study is determining which consumption motives and personal and social factors affect organic food buying decisions. Ajzen’s Planned Behavior Theory (TPB) is used to explain consumers’ organic food selection behaviors. In addition, the moderating role of uncertainty about organic foods and the mediating role of the price of organic foods were tested. Data were gathered via a survey of consumers of organic foods in Turkey. The research model was tested by Structural Equation Modeling (SEM) via Smart PLS3. The findings showed that consumptions motives of healthiness, easiness, mood, and convenience-price of organic foods motivate consumers to buy organic foods. In addition, environmental concern and negative emotions influence on attitudes towards organic foods and purchase intentions. On the other hand, subjective norms and self-monitoring do not influence attitudes towards organic foods and subsequent purchase intentions. Uncertainty has a moderating effect on the relationship between attitudes and purchase intentions whereas price has no mediating effect on the relationship between attitudes and purchase intentions.
Schlagwörter: 
Organic food
Consumption motivations
Environmental concern
Consumption emotions
JEL: 
M0
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