Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/250404 
Year of Publication: 
2021
Citation: 
[Journal:] Internet Policy Review [ISSN:] 2197-6775 [Volume:] 10 [Issue:] 4 [Publisher:] Alexander von Humboldt Institute for Internet and Society [Place:] Berlin [Year:] 2021 [Pages:] 1-30
Publisher: 
Alexander von Humboldt Institute for Internet and Society, Berlin
Abstract: 
Third-party tracking, the collection and sharing of behavioural data about individuals, is a significant and ubiquitous privacy threat in mobile apps. The EU General Data Protection Regulation (GDPR) was introduced in 2018 to protect personal data better, but there exists, thus far, limited empirical evidence about its efficacy. This paper studies tracking in nearly two million Android apps from before and after the introduction of the GDPR. Our analysis suggests that there has been limited change in the presence of third-party tracking in apps, and that the concentration of tracking capabilities among a few large gatekeeper companies persists. However, change might be imminent.
Subjects: 
Personal data
Personal data protection
Mobile apps
Privacy
GDPR
Competition
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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