Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/251214 
Erscheinungsjahr: 
2021
Quellenangabe: 
[Journal:] New Medit [ISSN:] 2611-1128 [Volume:] 20 [Issue:] 5 [Publisher:] Bononia University Press [Place:] Bologna [Year:] 2021 [Pages:] 85-95
Verlag: 
Bononia University Press, Bologna
Zusammenfassung: 
The Mediterranean diet is considered one of the healthier and most balanced dietary models currently in existence. Different studies suggest that it is environmentally friendly: it combines low greenhouse gas emissions, low demand of soil water and less deforestation. Climate change can be mitigated through what consumers decide to eat. This article addresses the issue of by studying the intention of young consumers to shift their diets towards the Mediterranean Diet to prevent climate change through face interviews, collected in Crete, Greece (N=287). Using the Theory of Planned Behavior, the objective is to identify whether attitudes, subjective norms and perceived behavioral control guide such a behavior. Our findings highlight that young consumers' perceived behavioral control have the highest influence on the intention, followed by their attitudes. As for the subjective norms, it has no significant impact on the intention
Schlagwörter: 
young consumers
Mediterranean diet
climate change
Theory of Planned Behavior
Greece
JEL: 
D12
Q13
Q18
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Dokumentart: 
Article
Dokumentversion: 
Published Version

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