Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/251214 
Year of Publication: 
2021
Citation: 
[Journal:] New Medit [ISSN:] 2611-1128 [Volume:] 20 [Issue:] 5 [Publisher:] Bononia University Press [Place:] Bologna [Year:] 2021 [Pages:] 85-95
Publisher: 
Bononia University Press, Bologna
Abstract: 
The Mediterranean diet is considered one of the healthier and most balanced dietary models currently in existence. Different studies suggest that it is environmentally friendly: it combines low greenhouse gas emissions, low demand of soil water and less deforestation. Climate change can be mitigated through what consumers decide to eat. This article addresses the issue of by studying the intention of young consumers to shift their diets towards the Mediterranean Diet to prevent climate change through face interviews, collected in Crete, Greece (N=287). Using the Theory of Planned Behavior, the objective is to identify whether attitudes, subjective norms and perceived behavioral control guide such a behavior. Our findings highlight that young consumers' perceived behavioral control have the highest influence on the intention, followed by their attitudes. As for the subjective norms, it has no significant impact on the intention
Subjects: 
young consumers
Mediterranean diet
climate change
Theory of Planned Behavior
Greece
JEL: 
D12
Q13
Q18
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.