Citation:
[Editor:] Gandorfer, Markus [Editor:] Hoffmann, Christa [Editor:] El Benni, Nadja [Editor:] Cockburn, Marianne [Editor:] Anken, Thomas [Editor:] Floto, Helga [Title:] Künstliche Intelligenz in der Agrar- und Ernährungswirtschaft, 42. GIL-Jahrestagung, Tänikon, Ettenhausen, 21.-22.02.2022 [ISBN:] 978-3-88579-711-1 [Publisher:] Gesellschaft für Informatik e.V. [Place:] Bonn [Year:] 2022 [Pages:] 177-182
Abstract:
In this paper, we develop a theory of food retail promotional strategy. We test the theory using online food retail prices. A python code is applied to retrieve information from the web page mytime.de. Mytime.de is an online grocery outlet that belongs to the Bünting Group, a food retailer in North-West Germany. The promotional sales on mytime.de show a complementary relationship between breadth and depth of sales, indicating that in order to attract consumers, stores raise both the number (breadth) and the depth of price promotions.