Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/254215 
Erscheinungsjahr: 
2021
Quellenangabe: 
[Journal:] European Journal of Management and Business Economics (EJM&BE) [ISSN:] 2444-8451 [Volume:] 30 [Issue:] 2 [Publisher:] Emerald [Place:] Bingley [Year:] 2021 [Pages:] 211-229
Verlag: 
Emerald, Bingley
Zusammenfassung: 
Purpose - This study was designed to specifically explore confirmation and perceived usefulness associated with mobile food ordering apps (MFOAs) in consideration of their impacts upon attitudes, satisfaction and intention to continuously use. Design/methodology/approach - The research utilized the convenience sampling to gather data from 250 respondents having prior experience with MFOAs during COVID-19 pandemic period in Bangladesh. The Structural Equation Modeling technique was applied to analyze the data using SmartPLS 3 software. Findings - This study's results showed that customers' perceived confirmation and usefulness were significant in determining their dinning attitudes. Besides, customers' dining attitudes were positively related to e-satisfaction. Finally, the customers' continuance intention to use MFOAs was significantly influenced by their e-satisfaction. Research limitations/implications - Restaurants managers should focus on online sales through MFOAs during the pandemic period since social distancing is a key strategy to manage COVID-19. Customers should be assured that the safety measures are undertaken while delivering the food. Originality/value - This study incorporated the expectation-confirmation theory and technology acceptance model and tested it in the context of MFOAs.
Schlagwörter: 
Confirmation
Continuance intention
Dining attitudes
E-satisfaction
Mobile food ordering apps (MFOAs)
Restaurants
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