Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/257046 
Erscheinungsjahr: 
2019
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[Journal:] Economies [ISSN:] 2227-7099 [Volume:] 7 [Issue:] 4 [Article No.:] 114 [Publisher:] MDPI [Place:] Basel [Year:] 2019 [Pages:] 1-21
Verlag: 
MDPI, Basel
Zusammenfassung: 
The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated.
Schlagwörter: 
banking performance
loyalty
mobile banking
mobile commerce
repeated use
satisfaction
trust
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