Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/260931 
Year of Publication: 
2020
Citation: 
[Journal:] Journal of Innovation & Knowledge (JIK) [ISSN:] 2444-569X [Volume:] 5 [Issue:] 3 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2020 [Pages:] 176-179
Publisher: 
Elsevier, Amsterdam
Abstract: 
This study aims to conceptualize how the initial conditions of firms at the start of franchising affect the equilibrium level of franchising. Based on the study of dual distribution, we suggest testable propositions. The equilibrium proportion of franchised units in a chain might depend on the initial and current system size, the initial capital, and the degree of geographical dispersion. Also is proposed the moderating effect of age between the equilibrium proportion of franchised units in a chain and the initial system size, the initial capital and the degree of geographical dispersion.
Subjects: 
Dual distribution
Franchising company
Imprinting effect
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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