Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/260931 
Erscheinungsjahr: 
2020
Quellenangabe: 
[Journal:] Journal of Innovation & Knowledge (JIK) [ISSN:] 2444-569X [Volume:] 5 [Issue:] 3 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2020 [Pages:] 176-179
Verlag: 
Elsevier, Amsterdam
Zusammenfassung: 
This study aims to conceptualize how the initial conditions of firms at the start of franchising affect the equilibrium level of franchising. Based on the study of dual distribution, we suggest testable propositions. The equilibrium proportion of franchised units in a chain might depend on the initial and current system size, the initial capital, and the degree of geographical dispersion. Also is proposed the moderating effect of age between the equilibrium proportion of franchised units in a chain and the initial system size, the initial capital and the degree of geographical dispersion.
Schlagwörter: 
Dual distribution
Franchising company
Imprinting effect
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