Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/260965 
Year of Publication: 
2021
Citation: 
[Journal:] Journal of Innovation & Knowledge (JIK) [ISSN:] 2444-569X [Volume:] 6 [Issue:] 4 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2021 [Pages:] 197-202
Publisher: 
Elsevier, Amsterdam
Abstract: 
How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.
Subjects: 
Gender
Online purchase
Online retail
Reputation
Trust
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.