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AfM – Arbeitsgemeinschaft für Marketing
PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing
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Results 1-7 of 7.
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Year of Publication
Title
Author(s)
2023
"Ist das Marketing am Ende?": Status quo und Perspektiven im Verhältnis von Marketing und Unternehmenskommunikation
Bürker, Michael
2023
Markenkommunikation und Werbung im Metaverse: Immersion und Interaktion in Advergames und Adverworlds
Hesse, Andreas
2023
Memes everywhere: The effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
;
Simon, Marcus
;
Zimmermann, Timo
;
Mühlbäck, Klaus
2023
50 Jahre Arbeitsgemeinschaft für Marketing (AfM): Von Rosenheim bis nach Mainz
Wolf, Annett
;
Noetzel, Rötger
;
Bookhagen, Andrea
2023
Marketing in the Metaverse: Exploring marketing opportunities and potential pitfalls
Wannow, Stefanie
;
Beck, Chiara
2023
Die Messung des Images einer Store Brand des Lebensmitteleinzelhandels: Entwicklung und Anwendung einer Multi-Item-Skala
Geise, Wolfgang
;
Geise, Fabian A.
2023
Fragen oder Zuhören? Ein Vergleich von Kundenbefragungen und User Generated Content
Oetzel, Sebastian
;
Graf, Denise
Author
1
Beck, Chiara
1
Bookhagen, Andrea
1
Bürker, Michael
1
Geise, Fabian A.
1
Geise, Wolfgang
1
Graf, Denise
1
Hesse, Andreas
1
Hodeck, Alexander
1
Mühlbäck, Klaus
1
Nagel, Niels
.
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