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AfM – Arbeitsgemeinschaft für Marketing
PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing
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AfM – Arbeitsgemeinschaft für Marketing
PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing
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2016
Das EU-Bio-Logo: Seine Wirkung nach fünf Jahren Marktpräsenz
In: volume: 1, 2016, issue: 01/2016, p. 66-78
Herm, Steffen
;
Möller, Jana
2016
Der Kauftrichter als Controllinginstrument zur Messung der Markenstärke von Händlermarken im Lebensmitteleinzelhandel
In: volume: 1, 2016, issue: 01/2016, p. 51-65
Geise, Wolfgang
;
Geise, Fabian A.
;
Pömpner, Alexandra
2016
Marken-Audit: Skizze und Erfahrungen mit einem holistischen Markencontrolling
In: volume: 1, 2016, issue: 01/2016, p. 22-34
Baumgarth, Carsten
2016
Die Touchpoint-Analyse als Kontroll- und Steuerungsinstrument bei der Markenführung
In: volume: 1, 2016, issue: 01/2016, p. 35-50
Bookhagen, Andrea
2016
Social-Media-Monitoring und -Kontrolle
In: volume: 1, 2016, issue: 01/2016, p. 94-112
Rumler, Andrea
;
Ullrich, Susanne
2016
Eine Erweiterung des Markencontrolling zur effektiveren Vermeidung von Greenwashing
In: volume: 1, 2016, issue: 01/2016, p. 79-93
Griese, Kai-Michael
;
Seyfert, Wolfgang
2016
Markencontrolling: Markenerfolg messbar machen
In: volume: 1, 2016, issue: 01/2016, p. 1-21
Kilian, Karsten
;
Müller, Michael
2016
Messeerfolgskontrolle im Spannungsfeld zwischen Theorie und Praxis: Eine empirische Untersuchung zur Messeerfolgskontrolle ausstellender B2B-Unternehmen
In: volume: 1, 2016, issue: 01/2016, p. 113-127
Wintjen, Janet
;
Brockelmann, Kerstin
Author
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Baumgarth, Carsten
1
Bookhagen, Andrea
1
Brockelmann, Kerstin
1
Geise, Fabian A.
1
Geise, Wolfgang
1
Griese, Kai-Michael
1
Herm, Steffen
1
Kilian, Karsten
1
Möller, Jana
1
Müller, Michael
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2016