Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/262373 
Year of Publication: 
2022
Citation: 
[Journal:] Pakistan Journal of Commerce and Social Sciences (PJCSS) [ISSN:] 2309-8619 [Volume:] 16 [Issue:] 2 [Publisher:] Johar Education Society, Pakistan (JESPK) [Place:] Lahore [Year:] 2022 [Pages:] 299-316
Publisher: 
Johar Education Society, Pakistan (JESPK), Lahore
Abstract: 
Business survival remains the point of discussion among the policymakers, researchers, and regulators around the world since the emergence of COVID pandemic. The present study intends to evaluate the role of strategic skills and competencies in SMEs survival during the COVID-19. SMEs operating in manufacturing sector have been selected for data collection by using survey based questionnaire. Structural equation modeling technique has been used to evaluate the association among the independent and dependent latent constructs using the SmartPLS software. The findings of present study show that market orientation, entrepreneurial thinking, strategic flexibility significantly contribute towards the survival of SMEs. Strategic flexibility significantly and positively mediates the relationship between market orientation, entrepreneurial thinking and survival of SMEs. The supply chain integration moderates the relationship between strategic flexibility, entrepreneurial thinking and survival of SMEs. The findings of current study outline the implications for the owners/managers of SMEs and regulatory authorities in understanding the significance of market orientation, entrepreneurial thinking, strategic flexibility, and supply chain integration towards the survival of SMEs.
Subjects: 
Survival of the fittest
SMEs
pandemics
strategic flexibility
marketorientation
entrepreneurial thinking
supply chain integration
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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