Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/272310 
Year of Publication: 
2022
Citation: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [ISSN:] 2529-1947 [Volume:] 8 [Issue:] 2 [Publisher:] International Hellenic University [Place:] Thessaloniki [Year:] 2022 [Pages:] 35-47
Publisher: 
International Hellenic University, Thessaloniki
Abstract: 
Purpose: Small and Medium Enterprises (SMEs) have been grabbing the attention of tourism and hospitality academicians. However, the fragmented and scattered research makes it difficult for upcoming researchers to identify the major thematic areas. Thus, this study maps the evolution of SME research in tourism and hospitality. Methods: The study adopts a bibliometric protocol to carry out the desired analysis. The literature is retrieved from the Scopus database using the desired search string and analysis is conducted on 385 documents. The study uses VOSviewer, the Science of Science tool, Gephi, and Inkscape to carry out the bibliometric and network analysis. Results: The results from network analysis helps in the identification of five major thematic areas such as strengthening SMEs' performance, transformational leadership, building SME resilience, entrepreneurship and sustainability, and building competitiveness in SMEs. The dynamic co-citation analysis helps in identifying the evolution of these themes. The content analysis of the literature provides future research direction and the need for methodological advancement in SMEs' performance and growth. Implications: The study offers implications for future researchers by summarising the literature, identifying the gaps and suggesting future directions of the research. The study limits itself to data retrieval from a single database.
Subjects: 
SMEs
competitiveness
innovation
resilience
JEL: 
L83
Z30
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article
Document Version: 
Published Version
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