Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/272317 
Year of Publication: 
2022
Citation: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [ISSN:] 2529-1947 [Volume:] 8 [Issue:] 1 [Publisher:] International Hellenic University [Place:] Thessaloniki [Year:] 2022 [Pages:] 48-57
Publisher: 
International Hellenic University, Thessaloniki
Abstract: 
Purpose: Taking Lourdes as an en example, this paper aims at understanding the relationship amongst the main tourism and events industry stakeholders. Methods: To achieve the objective of the study, data were collected through interviews of key players. The results where then filtered through the 'Alpha' framework to theorise the interactions amongst stakeholders. Results: The study also provides a (1) typology of the ultimate alpha syndrome in the context of destination management; (2) typology of the delta syndrome. (3) Finally, the study argues that in destinations where there is an ultimate alpha hallmark event, or an ultimate alpha stakeholder, a situation quite similar to an anti-competitive market can arise. This situation is referred as 'ultimate alpha tourism monopoly'. Implications: Based on the findings of this study, Destination Marketing Organisations need to ensure that there is a suitable synergy amongst all stakeholders involved in the tourism industry (and related sector), to avoid anti-competitive market 'ultimate alpha tourism monopoly' to arise.
Subjects: 
Alpha framework
Destination management
Hallmark
JEL: 
O52
Z3
L1
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article
Document Version: 
Published Version
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