Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/272317 
Erscheinungsjahr: 
2022
Quellenangabe: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [ISSN:] 2529-1947 [Volume:] 8 [Issue:] 1 [Publisher:] International Hellenic University [Place:] Thessaloniki [Year:] 2022 [Pages:] 48-57
Verlag: 
International Hellenic University, Thessaloniki
Zusammenfassung: 
Purpose: Taking Lourdes as an en example, this paper aims at understanding the relationship amongst the main tourism and events industry stakeholders. Methods: To achieve the objective of the study, data were collected through interviews of key players. The results where then filtered through the 'Alpha' framework to theorise the interactions amongst stakeholders. Results: The study also provides a (1) typology of the ultimate alpha syndrome in the context of destination management; (2) typology of the delta syndrome. (3) Finally, the study argues that in destinations where there is an ultimate alpha hallmark event, or an ultimate alpha stakeholder, a situation quite similar to an anti-competitive market can arise. This situation is referred as 'ultimate alpha tourism monopoly'. Implications: Based on the findings of this study, Destination Marketing Organisations need to ensure that there is a suitable synergy amongst all stakeholders involved in the tourism industry (and related sector), to avoid anti-competitive market 'ultimate alpha tourism monopoly' to arise.
Schlagwörter: 
Alpha framework
Destination management
Hallmark
JEL: 
O52
Z3
L1
Persistent Identifier der Erstveröffentlichung: 
Creative-Commons-Lizenz: 
cc-by-nc-nd Logo
Dokumentart: 
Article
Dokumentversion: 
Published Version
Erscheint in der Sammlung:

Datei(en):
Datei
Größe
803.62 kB





Publikationen in EconStor sind urheberrechtlich geschützt.