Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/273360 
Titel (übersetzt): 
Analysis of the significance of employer branding in generations Y and Z
Autor:innen: 
Erscheinungsjahr: 
2023
Schriftenreihe/Nr.: 
Rosenheim Papers in Applied Economics and Business Sciences No. 6/2023
Verlag: 
Technische Hochschule Rosenheim, Rosenheim
Zusammenfassung: 
It's an experiment! This paper explores how ChatGPT can be used in accounting and reporting to automate routine tasks, increase efficiency, and better understand financial data. The creation of the paper itself was done with the help of ChatGPT, i.e., significant parts of this text were created by the AI and then edited and completed by the author in terms of content and language. On the one hand, this is intended to show the potential of the application in practice and to make it clear that dealing with the tools of AI will be indispensable in the future, but on the other hand, the risks and concerns are also addressed.
Schlagwörter: 
ChatGPT
Artificial intelligence
Chatbot
Accounting
Appendix
Auditing
Persistent Identifier der Erstveröffentlichung: 
Dokumentart: 
Working Paper

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