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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Results 1-8 of 8.
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Item hits:
Year of Publication
Title
Author(s)
2019
Stärkende Effekte nach innen wie nach aussen
In: volume: 36, 2019, issue: 6, p. 12-16
Harinck, Philippe
;
Schwizer, Dominik
2019
Digitaler Boost im Emmi-Ski-Sponsoring
In: volume: 36, 2019, issue: 6, p. 24-32
Mühlheim, Pascal
;
Härtlein, Marcel
2019
Marketing Review St.Gallen, Ausgabe 6/2019: Sponsoring: Best Practices
In: volume: 36, 2019, issue: 6,
Universität St. Gallen - Institut für Marketing
2019
Rationality and Emotionality of Sponsorship Negotiations - Managerial Approaches to Sponsorship Decision-Making
In: volume: 36, 2019, issue: 6, p. 44-51
Stieler, Maximilian
;
Germelmann, Claas Christian
;
Walliser, Björn
2019
"Koordinierte Maßnahmen in der Aktivierung können allen involvierten Partnern einen Mehrwert bieten"
In: volume: 36, 2019, issue: 6, p. 18-22
Wyss, Adrian
;
Schwizer, Dominik
2019
Zielgruppenansprache im Sponsoring mittels Gamification - Beispiel: mobiles Spiel "schaz"
In: volume: 36, 2019, issue: 6, p. 52-58
Drenger, Jan
;
König, Werner
;
Kaiser, Sascha
2019
"Unser Pioniergeist im Formel-E-Sponsoring hat sich ausgezahlt"
In: volume: 36, 2019, issue: 6, p. 6-10
Parroni, Marco
;
Schwizer, Dominik
2019
Live-Kommunikation als Erfolgsfaktor im Sponsoring
In: volume: 36, 2019, issue: 6, p. 34-42
Schuld, Michael
;
Schrott, Holger
;
Nagelschmitz, Daniel
;
Aslan, Ercan
Author
1
Parroni, Marco
1
Schrott, Holger
1
Schuld, Michael
1
Stieler, Maximilian
1
Walliser, Björn
1
Wyss, Adrian
.
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