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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Year of Publication
Title
Author(s)
2018
Digital Brand Disruption - How Opinion Leaders Evoke Unexpected Brand Meanings
In: volume: 35, 2018, issue: 2, p. 66-72
Dietrich, Daniel
2018
Influencer Marketing im Schweizer FMCG-Markt - Erkenntnisse aus einem Jahr Influencer Marketing
In: volume: 35, 2018, issue: 2, p. 22-29
Hermann, Tanja
2018
"Unsere Kunden haben einen immer stärkeren Drang nach individueller Ansprache und massgeschneiderten Lösungen"
In: volume: 35, 2018, issue: 2, p. 90-94
Mehl, Katja
;
Wortmann, Christoph
;
Braun, Laura
2018
"Die Basis sind gemeinsame Werte und Interessen"
In: volume: 35, 2018, issue: 2, p. 6-8
Annina, Sylwina
;
Faltl, Martin
2018
Bounded Irrationality: Chancen und Grenzen beim verhaltensbasierten Pricing
In: volume: 35, 2018, issue: 2, p. 102-110
Krämer, Andreas
2018
Strategische Steuerung von Influencer-Marketing-Kampagnen: Am Beispiel der Spe(c)ktakel-Kampagne von Burger King
In: volume: 35, 2018, issue: 2, p. 74-85
Zabel, Christian
;
Pagel, Sven
2018
Erfolgreiches Influencer-Marketing-Management
In: volume: 35, 2018, issue: 2, p. 14-21
Kunath, Gabriela
;
Pico, Manon
;
Hofstetter, Reto
2018
Mobility Industry goes Influencer Marketing
In: volume: 35, 2018, issue: 2, p. 58-65
Kleebinder, Hans-Peter
2018
Mass Reach or Mass Impact? - A Taxonomy on Influencer Cooperations
In: volume: 35, 2018, issue: 2, p. 40-48
Farouq, Jasmin
;
Schögel, Marcus
2018
#klassikisgeil - Influencer Marketing öffnet die Klassik für die Generation YouTube
In: volume: 35, 2018, issue: 2, p. 50-57
Kirn, Julia
;
Kleebinder, Hans-Peter
Author
1
Hofstetter, Reto
1
Holzer, Matthias
1
Hübner, Philipp
1
Kirn, Julia
1
Krämer, Andreas
1
Kull, Stephan
1
Kunath, Gabriela
1
Mehl, Katja
1
Pagel, Sven
1
Pico, Manon
.
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