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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2023
Bestimmung von Marktanteilen über Share-of-Search-Analysen: Wie FIT STAR mehr Transparenz im Wettbewerbsumfeld seiner Fitnessstudios schafft
In: volume: 40, 2023, issue: 1, p. 42-49
Nake, Roman
;
Riedmüller, Florian
2023
Paradigmenwechsel bei der Return-on-Marketing-Planung
In: volume: 40, 2023, issue: 1, p. 14-23
Brekenfeld, Arne
;
Lamsfuss, René
2023
Management im Cockpit Dashboards für den Marketingerfolg
In: volume: 40, 2023, issue: 1, p. 24-32
Geis, Gerold
2023
Das Dilemma mit der Erhöhung des Marktanteils: Eine neue Methode zur Verbesserung der Marktanteilsanalyse mit Blick auf Normal- und Sonderpreise
In: volume: 40, 2023, issue: 1, p. 50-58
Brüggemann, Philipp
;
Olbrich, Rainer
2023
"Man muss bereit sein, ein bewusstes Risiko einzugehen"
In: volume: 40, 2023, issue: 1, p. 60-68
Dolkhani, Boris
;
Reinecke, Sven
2023
What Do Consumers Think About Your Brand? Just Ask!
In: volume: 40, 2023, issue: 1, p. 34-41
Nann, Lucas
;
Finken, David
;
Zogaj, Adnan
;
Reiser, Stefan
;
Hofstetter, Reto
2023
How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts
In: volume: 40, 2023, issue: 1, p. 70-77
Götsch, Constantin
;
Rupprecht, Simon
;
Kuntner, Tobias
;
Anderl, Eva
2023
Digitales Marketing: Integrierte Erfolgsmessung - Wie der strategische Einsatz von Digital-Analytics-Instrumenten gelingt
In: volume: 40, 2023, issue: 1, p. 6-13
Tombach, Alexander
;
Reinecke, Sven
2023
Marketing Review St.Gallen, Ausgabe 1/2023: Assessing Marketing Performance
In: volume: 40, 2023, issue: 1,
Universität St. Gallen - Institut für Marketing und Customer Insight
2023
Sustainable Consumption Communities – Relevance and Acceptance
In: volume: 40, 2023, issue: 2, p. 18-26
Mann, Andreas
;
Kilian, Sven
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D'Avalos, Pietro Viggiani
1
Dolkhani, Boris
1
Eberhardt, Dominic
1
Feige, Stephan
1
Fränzel, Nils
1
Gebhardt, Marcel
1
Geis, Gerold
1
Germroth, Gloria
1
Gisler, Julia
1
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Issue 1, Volume 40, 2023
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Issue 5, Volume 40, 2023