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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 1-10 of 12.
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Year of Publication
Title
Author(s)
2016
Kundendaten revolutionieren die Wirtschaft
In: volume: 33, 2016, issue: 2, p. 12-17
Kiewert, Torsten
;
Biallas, Stephan
2016
Chancen und Herausforderungen bei der Realisierung digitaler Erträge mit Farming 4.0
In: volume: 33, 2016, issue: 2, p. 70-74
Vospeter, Philip
;
Gerdsmeier, Philipp
2016
Marketing Review St.Gallen, Ausgabe 2/2016: Big Data & Data Intelligence
In: volume: 33, 2016, issue: 2,
Universität St. Gallen - Institut für Marketing
2016
180 sind 179 zu viel: Der Weg zur Dachmarke als Kongruenz zwischen Konzernanspruch und Unternehmenswahrnehmung
In: volume: 33, 2016, issue: 2, p. 84-90
Hiesinger, Heinrich
;
Schmitz, Christian
;
Reinecke, Sven
2016
Negative Preise – ein neues Phänomen
In: volume: 33, 2016, issue: 2, p. 76-81
Simon, Hermann
2016
Algorithmen revolutionieren das Marketing - Wie der Handel mit modernster Technologie in die digitale Zukunft steuert
In: volume: 33, 2016, issue: 2, p. 18-23
Riehemann, Dunja
2016
Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys
In: volume: 33, 2016, issue: 2, p. 24-31
Anderl, Eva
;
Wiechert, Lutz
2016
"Jedem Produkt eine Chance geben"
In: volume: 33, 2016, issue: 2, p. 6-10
Melcher, Roman
;
Wortmann, Christoph
2016
Brand Equity Valuation Through Big Data Intelligence
In: volume: 33, 2016, issue: 2, p. 32-41
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
;
Wiedmann, Klaus-Peter
2016
The Silent Surfer: Experimentally manipulated live web content to study consumer behaviour
In: volume: 33, 2016, issue: 2, p. 54-61
Seiler, Roger
;
Miesler, Linda
;
Hari, Jürg
Author
1
Anderl, Eva
1
Biallas, Stephan
1
Buckler, Frank
1
Bues, Mirja
1
Gerdsmeier, Philipp
1
Hari, Jürg
1
Hiesinger, Heinrich
1
Kiewert, Torsten
1
Langner, Sascha
1
Maas, Peter
.
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