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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2019
Marketing Review St.Gallen, Ausgabe 3/2019: Insight Mobility
In: volume: 36, 2019, issue: 3,
Universität St. Gallen - Institut für Marketing
2019
Kunde-MarkenInteraktion durch Chatbots
In: volume: 36, 2019, issue: 4, p. 12-21
Hahn, Alexander
;
Klug, Katharina
2019
Digitalisierung im Einkauf fordert Vertrieb heraus
In: volume: 36, 2019, issue: 2, p. 58-66
Schmäh, Marco
;
Freidinger, Robert
;
Klink, Alexander
;
Ehnis, Jil
;
Reibel, Jessica
;
Weidemann, Christina
2019
So transformiert Plattformökonomie den Handel
In: volume: 36, 2019, issue: 2, p. 12-17
Brindöpke, Marcel
;
Schumacher, Martin
2019
Trends der Customer-Journey im B-to-B
In: volume: 36, 2019, issue: 5, p. 68-75
Schmäh, Marco
;
Schumacher, Alexander
;
Jäger, Kirsten
;
Kromer, Raphael
2019
Marketing Review St.Gallen, Ausgabe 1/2019: CRM still alive (!)
In: volume: 36, 2019, issue: 1,
Universität St. Gallen - Institut für Marketing
2019
Adding Bricks to Clicks – Online Retail Evolution
In: volume: 36, 2019, issue: 3, p. 64-71
Roggentin, Agnes Sophie
;
Waldau, Ramona
2019
Russian Response to the Increasing Demand for Mobility
In: volume: 36, 2019, issue: 3, p. 22-28
Hocke, Frank
;
Guseva, Maria
2019
Das Geschäft mit der Transparenz: Vergleichsportale und ihre Potenziale
In: volume: 36, 2019, issue: 5, p. 6-10
Kummer, Paul
;
Scheidegger, Gianluca
2019
Augmenting Digital Customer Touchpoints - Best Practices for Transforming Customer Experience Through Conversational AI
In: volume: 36, 2019, issue: 4, p. 30-35
Kask, Sean
;
Fitterer, René
;
Anselm, Louis
Author
4
Schmäh, Marco
3
Schmutz, Iris
3
Schwizer, Dominik
2
Betz, Armin
2
Gollnhofer, Johanna Franziska
2
Jäger, Kirsten
2
Maas, Peter
2
Meichtry, Thomas Markus
2
Roggentin, Agnes Sophie
2
Scheidegger, Gianluca
.
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Issue 1, Volume 36, 2019
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Issue 5, Volume 36, 2019
8
Issue 6, Volume 36, 2019