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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 31-40 of 59.
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2019
Technologiekompetenz für erfolgreiches Omnichannel-Marketing
Lehrer, Christiane
;
Jung, Reinhard
2019
Influence of Marketing Instruments on Consumer Behavior in the Process of Purchasing Leisure Flight Tickets
Klein, Maximilian Michael
;
Linden, Erik
;
Wittmer, Andreas
2019
Verlust-Potenziale mit Kunden bis zum Auftrag mindern
Belz, Christian
;
Dannenberg, Holger
;
Pahl, Maximilian
2019
Wie Predictive Targeting Ihre E-Commerce-Umsätze steigern kann: Was AI mit marokkanischen Verkäufern verbindet
Witzenleiter, Michael
2019
New Music Recommendation Algorithm Facilitates Audio Branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
2019
Wettbewerbspolitische Regulierung digitaler Plattformmärkte
Roth, Steffen J.
;
Rehm, Rebekka
2019
Applicability of Pay-What-You-Want to High-Value Goods – A Case Study
Roggentin, Agnes Sophie
2019
Dynamic Pricing in der Kundenwahrnehmung
Roll, Oliver
;
Loh, Patrick
2019
Akzeptanz von Dynamic Pricing - Eine Untersuchung am Beispiel von Schweizer Skigebieten
Heim, Nina
;
Müller, Steffen
;
Grob, Lea
2019
Digital Pricing im stationären Einzelhandel
Billen, Peter
;
Raff, Tilmann
Author
4
Schmäh, Marco
3
Schmutz, Iris
3
Schwizer, Dominik
2
Betz, Armin
2
Gollnhofer, Johanna Franziska
2
Jäger, Kirsten
2
Maas, Peter
2
Meichtry, Thomas Markus
2
Roggentin, Agnes Sophie
2
Scheidegger, Gianluca
.
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Journal - volume
59
Volume 36, 2019