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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2020
Looking for Prophets? The Trend Receiver Approach
In: volume: 37, 2020, issue: 3, p. 32-37
Lüken, Jan-Diederich
2020
Konfiguratoren und Plattformen im B-to-B-Online-Vertrieb
In: volume: 37, 2020, issue: 2, p. 28-37
Schlipf, Matthias
;
Solloch, Juri
2020
Purpose-Driven-Marketing - Marketing-Hype oder langfristiges Erfolgskonzept
In: volume: 37, 2020, issue: 4, p. 18-23
Stang, Annett
2020
Marketing Review St.Gallen, Ausgabe 6/2020: After the Hype
In: volume: 37, 2020, issue: 6,
Universität St. Gallen - Institut für Marketing
2020
What Drives B-to-B Customers' Adoption of Smart Product-Service Systems?
In: volume: 37, 2020, issue: 1, p. 12-18
Kropp, Eva
;
Totzek, Dirk
2020
Machine Economicus – Business Forecast 4.0 - Methods to Predict Short-, Medium- and Long-term Futures
In: volume: 37, 2020, issue: 3, p. 20-31
Ivancic, Ronald
;
Ott, Stefan
2020
Purpose-Driven-Branding: Agile Markenführung als "Brand-Ucation"
In: volume: 37, 2020, issue: 4, p. 40-49
Lies, Jan
2020
Ist die Technologie ein Teil von mir? Oder bin ich ein Teil der Technologie?
In: volume: 37, 2020, issue: 2, p. 6-9
Hildebrand, Christian
;
Schmutz, Iris
2020
Capturing Value in the Internet of Things
In: volume: 37, 2020, issue: 1, p. 48-55
Wortmann, Felix
;
Herhausen, Dennis
;
Bilgeri, Dominik
;
Weinberger, Markus
;
Fleisch, Elgar
2020
Don't Mix Business with Politics? - Understanding Stakeholder Reactions to Corporate Political Activism
In: volume: 37, 2020, issue: 4, p. 24-30
Appels, Moritz
;
Edinger-Schons, Laura Marie
;
Korschum, Daniel
;
Balk, Luisa
Author
4
Schmutz, Iris
3
Herhausen, Dennis
3
van Deth, Samuel
2
Edinger-Schons, Laura Marie
2
Hofmann, Rupert
2
Krämer, Andreas
2
Schmitz, Christian
1
Aichner, Thomas
1
Altenscheidt, Jan
1
Appels, Moritz
.
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9
Issue 6, Volume 37, 2020