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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2020
Mythos Value-Based-Pricing - Der Versuch einer (wertfreien) Einordnung
In: volume: 37, 2020, issue: 2, p. 44-53
Krämer, Andreas
;
Schmutz, Iris
2020
Customer-Education – Möglichkeiten und Grenzen im Marketing- Management
In: volume: 37, 2020, issue: 2, p. 18-27
Schönitz, Marie-Sophie
;
Stolz-Römmermann, Jana
;
Siems, Florian
2020
Wissensvorsprung durch Google, Facebook & Co. – Dichtung und Wahrheit - Ein provokatives Votum
In: volume: 37, 2020, issue: 6, p. 30-37
Kreutzer, Ralf T.
2020
Co-Kreation der Marke in Brand-Communities
In: volume: 37, 2020, issue: 5, p. 68-75
Saak, Rebekka
;
Schmidt, Holger J.
2020
Applied Strategic Foresight – Learnings from Trend Transfer at SIX
In: volume: 37, 2020, issue: 3, p. 48-55
Manke, Birte Karoline
;
Lehmann, Tobias Alexander
;
Katz, Michael
2020
The Circle: Das Grossbauprojekt am Flughafen Zürich kurz vor Eröffnung
In: volume: 37, 2020, issue: 2, p. 38-43
Schmutz, Iris
2020
Akzeptanz von Smart Speakern in der Customer-Journey
In: volume: 37, 2020, issue: 1, p. 20-28
Zaharia, Silvia
;
Würfel, Matthias
2020
Triumph after the hype? Success factors for CRM implementation
In: volume: 37, 2020, issue: 6, p. 38-45
Kern, Manuel
;
Schmäh, Marco
2020
Was Kundenorientierung wirklich bedeutet
In: volume: 37, 2020, issue: 2, p. 10-17
Kords, Udo
2020
The Customer Foresight Territory
In: volume: 37, 2020, issue: 3, p. 12-19
Eller, Eric
;
Hofmann, Rupert
;
Schwarz, Jan Oliver
Author
4
Schmutz, Iris
3
Herhausen, Dennis
3
van Deth, Samuel
2
Edinger-Schons, Laura Marie
2
Hofmann, Rupert
2
Krämer, Andreas
2
Schmitz, Christian
1
Aichner, Thomas
1
Altenscheidt, Jan
1
Appels, Moritz
.
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2020
Journal - issue
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Issue 1, Volume 37, 2020
10
Issue 2, Volume 37, 2020
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Issue 3, Volume 37, 2020
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Issue 4, Volume 37, 2020
11
Issue 5, Volume 37, 2020
9
Issue 6, Volume 37, 2020